samedi 26 septembre 2009

A few dozen yards away, L'Oréal came in with a new aftershave

Action took place close by the merry-go-round and Calder's towering red arches.
where L'Oréal


pitched the stand, while getting some help from actor Patrick Dempsey

Guys and gents could drop their current aftershaves

Modern art and greenery just beside.

EasyJet's newest fleet member - part II

Donning rampie's overalls, two crew members are tasked with attention getting with a loud speaker. Once job is done, then comes time in giving details on the event. In the meantime, the blimp gets some blessings from the business district church

For those in need of something to let time go by, and acting as stewardesses, Barbara, Lucie and Marie do a distribution of peanuts.

Media members start gathering.

The gondola is filled with 1,000 (recycles) paper planes, 20 of which are the winning ones

Now hovering at level 15 meters/45 feet, the balloon acts as an effective attraction. Lunch goers start coming-in.


vendredi 25 septembre 2009

EasyJet's Newest Fleet Member debuts at La Défense

Neither a departing Boeing 737-700, nor the latest Airbus A319 delivered, and not a jetliner either, EasyJet's newest fleet member recorded its first official sortie to and from La Défense central plazza.
The newest fleet addition is in fact a tethered balloon flying high the airline's bright orange and white colors,
which completed its ferry flight on board this van, which in turn acted as EasyJet's La Défense crewbase and station.

11.00 am, Inflating begins. Air-filled cannisters come in as handy to do the job.

coming up with the cigar shaped fuselage

which is mated with the set of four tail fins

Basically complete.
Firmly morred to the ground by a set of flexible cables tied to a couple of blocks

Then came time to test mating the gondolla with the blimp

jeudi 24 septembre 2009

Time for a road pionner to show up the latest achievement

Cofiroute is a french major motorway builder and operator. Its latest addition is the first leg of the dual level A86 which will eventually link Reuil Malmaison with Versailles in a little bit more than 10 minutes instead of 45 minutes through current road links

http://www.cofiroute.fr/cofiroute.nsf/fr/duplex-a86.htm
(in french, but the animation shows how it works)

The motorway is
entirely set underground,
in a two level tunnel,
each coming up with 3 lanes of dedicated single way traffic
so accident by frontal collision should be impossible
Trucks and two wheelers are banned together with vehicle higher than 2.80 meters
As the company will have to recoup costly and lengthy investment, access won't be free
Cofiroute offers 35 % off its published fare to customers who accept purshasing a LIBER-T (shortning of Liberté, ie Freedom) electronic pass.

So in order to reach the largest number of potential customers, the company's sales department has been standing up-front

at La Défense Business District,
starting with 4-Temps shopping mall for quite a few days
and supplemented by large billboard affixed on Elysées-La Défence front and visible from all over the adjacent plazza, across which thousands walk back and forth day-in, day-out.

Today, a customized van hosting a complete sale office has been added to the operational plan.


mardi 22 septembre 2009

The best ride to SERENITY

Can be provided by paying a visit to this Van Hool motorcoach converted as a touring information counter on behalf of UMC, a mutual insurance company. (http://www.mutuelles-umc.fr) and parked not far away Calder's towering red iron sculpture.

A crew member making a presentation of health insurences to future subscribers for serenity

lundi 21 septembre 2009

Pigeons can also make another use of things

Business as usual, it's lunch time and quite a few sat on the popular steps leading to the Grande Arche, trying their lucks for crumbs, pigeons routinely mess around and get chased by some gestures of dispair !

Well, some of those flyers got smarter than their stablemates

by recycling those disused flagpoles

into resting pads. Off-course, they refrain from demanding a complete pigeonhouse !

vendredi 18 septembre 2009

While some sample golf and skateboarding nearby

others pay attention to another marquee just a couple of yards away.

Colgate and UFSBD, France's non-profit society for Dental Healf and Protection jointly campagn in favor of a 3rd daily tooth cleaning set for after lunch time,

Office staff members being briefed of what's up inside.

Once inside, a dental cleaning kit consisting of a tooth-brush, a sample tooth paste tube and a sample of PLAX mouth lotion, together with an hard paper disk and a plastic cup come next as give-aways. The models behind the latters are for display.


Before entering this inflated bubble shaped marquee, one normally fills and signs a form of visit, which in turn will call for donating a similar kit to an homeless. Actual hand over to beneficiaries will be undertaken by the french social dedicated department of the EMS.
Then comes time for washing one's teeth.
Upon request, a dentist performs a lookup.

When back to the open air, I sized the opportunity to capture on memory card this


Merry-go-round which is not only a fixture of the plazza, but one of the earliest resident attraction as well. It originally sat close to the 4-temps shopping mall, but was moved across this part of the plazza to its current location a few years ago.

mercredi 16 septembre 2009

Decathlon Grand Opening Today

Member of Auchan group of companies, Décathlon has picked up a strategic location in the rejuvenated CNIT/Convention & Exhibition National Center to set up a new sport and leisure focused department store. Today, France number 1 retail company in sport goods proceeds to the grand opening of its newest addition.

To better go along with the event, and not deterred by bad weather, Décathlon also pitched its village of marquees and attractions on the central plazza at the foot of the now rejuvenated CNIT and close by the Grande Arche.

The stage is set until next Sunday.

As far official bodies are concerned, local based non profit societies focusing in sport together with dedicated federations have been invited to set up a field office.

While a Sécurité Civile (Lifeguard dept) ambulance referred as Pluton (Pluto) 925 stays on alert for bruises in case of.

Supervised by specialized instructors, attractions are to allow free sampling of quite a few sports including

Poney riding, the large white marquee behind houses Judo and combat sports

Skateboarding

and Golf

Not yet the rush hour as it's not yet lunch time either. Ranging from dedicated instructors to Pluto 925's crew members, everyone is already on the alert.

samedi 12 septembre 2009

Day # 4, July 2nd, the show can begin.


Part of the welcome comitee.

Our Giga Fiat 500CC is in one piece,

the stage is set,

time to see the product in real size at close quarters.

Canvas is being lifted

The cars are ready for inspection

And a fellow photographer is already at work

Soon joined by some would-be buyers and on-lookers alike

Behind the driver's wheel

and passenger's. Upholstery looks good.


dimanche 6 septembre 2009

Day # 3, July 1st, Giga Five Hundred now (then) in one pieces

The stage is set for the show.

Interesting to see how it dwarfed the passers-by.

jeudi 3 septembre 2009

Day # 2 - June 27th - Not yet in one piece

But not anymore a jigshaw out of the crates


Together with parts of the body

and side doors